Jul 31

Nation Branding and Place Marketing - The Place

IV. The Place Some countries are geographically disadvantaged. Recent studies have demonstrated how being landlocked or having a tropical climate carry a hefty price tag in terms of reduced economic growth. These unfavorable circumstances can be described as "natural discounts" to a country's price. What can be done to overcome such negative factor endowments? In classical microeconomics, the element of "place" in the marketing plan used to refer to the locus of delivery of the product or ...
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Date July 31st, 2010 Filed in Advertising
Jul 30

"Discover the Killer Marketing Strategy I'm Using to Help Increase My Internet Marketing Sales

People are always coming up to me and asking, "What can you tell me to help increase my Internet marketing sales?" Click Here to see The Marketing Strategy That Changed The Internet Forever! Go to TheButterflyMarketingManuscript.com/affiliate for awesome tools. ! All too often, when I ask them to tell me about their business models, I discover they're selling only ONE product. So I ask them, "Have you ever considered selling backend products to your customers?" Backend products are simply ...
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Date July 30th, 2010 Filed in Technology
Jul 29

Internet Marketing Strategy:The Advertising Co-op

The advertising co-op is an Internet marketing strategy that should bring sustained financial success. Benefits from a well run advertising co-op include: (1)Responsive highly targeted advertising (2)Low cost How An Advertising Co-op Works Members of the same program pool their money to pay for advertising. Typically, a co-op group will consist of 3-12 members. The best advertising buy is often a solo ad or top sponsor ad in an ezine. Let's say for example that a top sponsor ad in an ezine ...
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Date July 29th, 2010 Filed in Advertising
Jul 27

The use of bar code SMS in mobile marketing, advertising, CRM

Bar code SMS takes place when 1D or 2D bar code images are sent to mobile phones. The user saves the image and present it at the access / pay point. Bar codes could be sent using MMS, EMS or SMS technology. 1D Images are scanned with standard scanners whereas 2D images would require a 2D scanner. Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the ...
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Date July 27th, 2010 Filed in Advertising